"Crackdown on Quackery" - Life Magazine



Life Magazine outed a number of medical quacks in this expose, including Antone Dietemann, with a degree in sanitary engineering, was making on-the-spot diagnoses of illnesses "with a magic wand and an array of containers that hold various body tissues." A patient he diagnosed, Jackie Metcalfe, was actually an undercover agent for the state of California. Outside in a car, Life correspondent Joseph Bride made notes, hearing everything that transpired through a radio transmitter hidden in the agent's purse. Inside, Billy Ray, a photographer for the magazine, posed as the agent's husband to document the encounter. Life collaborated with officials in exchange for the right to publish the photographs.


    Media History

    The reporting was intended for these media types: Magazine

    Effects and Outcomes

    The report resulted in Dietemann v. Time Inc.

    Articles, Books, Video/Film